Hiền Đức
Hien Duc Group

Why has Co.opmart retained its position as a leading retailer in VietNam?

As fertile land, Vietnamese retail market is witnessing fierce competition among domestic and international brands such as Co.opmart, Aeon, Lotte and Central Group. This forces existing supermarkets to change their business models and pricing strategies as well as their marketing methods.

It can be seen that the current retail market has become the most exciting when foreign corporations have attempted to take away the throne from Saigon Co.op.

For instance, Japanese Aeon Mall spent more than US$ 500 million on three trade centres in Ho Chi Minh City, Binh Duong, Hanoi and set out to build nearly 20 Aeon Mall facilities by 2020. Furthermore, its system has been rapidly expanded through the merging of Aeon with Citimart (49% of the charter capital) and Fivimart (30% of the charter capital).

Co.opmart won the title of leading retailer in Vietnam for 7 consecutive years.
Lotte also cherishes a great ambition to expand its operations in Vietnam. The group currently has 13 supermarkets in Vietnam and remains committed to operating 60 supermarkets by 2020.

Additionally, it has announced its intention to strengthen its presence by engaging in all types of modern retail, including through brand acquisition and merger.

Despite such powerful competitors, Co.opmart appears to be in a more advantageous position thanks to its nature of a 100% Vietnamese group and its marketing team with an in-depth understanding of Vietnamese consumers’ psychology, the Vietnamese retail market, as well as customers’ shopping habits and tastes. It also takes advantage of possible opportunities to link with farms, manufacturers and businesses to increasingly strengthen the presence of Vietnamese goods.

The network and the distribution model diversification are the top targets in the retail industry; hence, every business aspires to own the widest network with the most retail models, each of which has its own management principle and operating mode to meet consumers’ diverse needs.

In addition, technological development requires entrepreneurial thinking to be constantly changed, updated and adapted to new trends.
“Therefore, Vietnamese enterprises should keep updated with retail models in accordance with the development trends, to deploy in the near future,” shared Nguyen Anh Duc - Deputy General Director of Saigon Co.op on the business’ website.

Innovation and creativity in business are critical to attracting customers and also highly appreciated and fully exploited by Co.opmart.
Moving forward to be the “Trustworthy Shopping Place & Friend of All Families”, Co.opmart specializes in serving fresh food, diverse technology-based products, items of numerous models and fashion garments, as well as other additional services. This destination is chosen everyday by a majority of customers to go shopping and relax with their families.

Co.opmart has been collaborating with hundreds of manufacturers and suppliers to launch the “Good price everyday” campaign with the intention of offering quality items at good prices, meeting homemakers’ daily shopping needs.

Co.opmart is also the first supermarket system to use Zalo to reach and interact with users.
Co.opmart is also the first supermarket system to use Zalo to reach and interact with users.
The subtle point in Co.opmart’s innovative thinking lies in its positive attention to the needs and psychology of shoppers when it is one among the pioneers to expand the cafeteria system right at its own supermarkets. This supermarket brand is trusted by homemakers who confidently reach there to buy a diversity of readymade or processed dishes.

Moreover, Co.opmart is the first supermarket chain to use Zalo to reach and interact with users effectively, as the trend of using the phone has increased. Daily and periodical promotion information are sent to users every day through Zalo instant messaging.
Besides, by accessing the official website of the Co.opmart Supermarket, users can also identify the nearest supermarkets, look up their cumulative points and get to know the products and promotions. Thereby, it is convenient for homemakers to grasp the price information and choose the right time and gain confidence in shopping.

Hopefully, in the future, users can go to Co.opmart supermarkets faster, using the convenient Zalo platform.

It can be seen that Co.opmart has invested, extremely seriously in each of its proposed activities and operated as a modern thinking retail system, pioneering the application of technology in its business process and access to customers.

Other News & events

CapitaLand was listed in the top 100 on Forbes 2017 Global 2000
Dated: 03/05/2018  | 
On October 17th, CapitaLand became one of two Singapore-based companies listed in the top 100 on Forbes’ 2017 Global 2000 - an annual ranking of 2,000 public companies in 58 countries by Forbes magazine.
CapitaLand - Hien Duc revealed about the partnership at the Westlake project in Hanoi
Dated: 03/05/2018  | 
Before some information Asian real estate CapitaLand invested in the project "land gold" West Lake to build complex $ 217 million, we had an interview with representatives of CapitaLand Vietnam and Public Representative Hien Duc Joint Stock Company to better understand this billion-dollar business.
Over US$6 Billion going to flow into Thanh Hoa
Dated: 03/05/2018  | 
As reported, at this conference, by the Chairman of the People’s Committee of Thanh Hoa province, the provincial authority will grant the investment certificates, approve the investment policies and conclude the investment memorandum for 32 projects
Prime minister met with capitaland ( Singapore ) president
Dated: 03/05/2018  | 
The Prime Minister encouraged CapitaLand to effectively invest further in the new urban development model in Vietnam through large and long-term projects whilst supporting the investment policy of Raffles Complex in Vietnam - a model that has been successfully launched by CapitaLand in many parts of Asia.
Saigon Co.op obtained vnd 30,000 billion in 2017
Dated: 20/02/2018  | 
Talking to VnExpress, Mr Do Quoc Huy, leader of the Sai Gon Union of Trading Co-operatives (Saigon Co.op) highlighted the smoothness in the company’s business operations during 2017 with an extensive network spreading across provinces and cities.
Architect salvador perez arroyo: Passion creates the masterpiece
Dated: 20/02/2018  | 
It is hard to tell Salvador’s life story in several pages. One thing is certain, that over 40 years of practice, he has published dozens of books and hundreds of essays on modern and postmodern architecture.
The buying power and the number of customers at Co.op Mart tripled during the vietnamese new year holiday
Dated: 27/02/2018  | 
On the morning of February 21st, 2018 or January 06th, 2018 lunar calendar, the Saigon Union of Trading Co-operatives (Saigon Co.op) briefly reported the business situation during the Vietnamese New Year holiday to the delegation of the City Party Committee – the People’s Committee of Ho Chi Minh City led by Mr Tran Vinh Tuyen, Vice Chairman of the People’s Committee of Ho Chi Minh City.