Core Values

HIEN - The word “HIEN” in the name of Hien Duc Group means “talent”, which is always placed as the top priority, showing our powerful internal strength as well as our high appreciation of talent. Hence, we have constantly been building, training and attracting qualified personnel.

DUC – The word “DUC” (Morality) in parallel with “HIEN” (Talent) conveys our emphasis on the most important qualities in business. All production, business and cultural activities of Hien Duc are always associated with the high sense of morality. It also embodies our members’ dedication and devotion to the Company’s development.

It is unmistakable that the Company’s strong growth and enduring success are made up of the strength of solidarity and the combination of both “Hien” (Talent) and “Duc” (Morality) qualities.